This thread only validates that desantis is not an idiot. He’s appealing to the trump base nationwide, the local impact on Floridians be damned. He’s more concerned about Iowans.
If he pisses off Floridians, he won't be in reelected, which would end his chances for '24. (It wouldn't end his entire career, because he's still young, but it would be a massive setback.) He was willing to do it, because he knows it won't ultimately hurt Floridians - certainly not enough to matter, because the company isn't going to move. Furthermore, he knows that voters are willing to hurt a little if they think the cause is just.
And again, the company announced that it supports talking about dicks with 5-8 year olds, and its producers now admit to injecting "queerness" and a gay agenda into its children's programing. Other than woke idiots, nobody is going to sympathize with Disney. Remember, when asked neutrally, most Democrats support the underlying bill.