I believe business decisions are being made by the players and the schools. The deadline of signing day is producing some deep pockets. The difficulty in retaining a player is that if you give him more, then the others will also want more. It's a very tricky situation. But as others try to flip ours, so to we are trying to flip theirs.
And yeah, it is very annoying to watch a player flip to a school that we've beaten. We're ranked #2 and own the state, yet somehow, it's not good enough. So, we know what's going on. The money is on the table now, so you know, "A bird in the hand is worth two in the bush." All major colleges have fun environments and good enough academics though UT is higher ranked in academics than many of our competitors. So the bidding war separates them out.