Poms
I do see your point and it is valid
But having attended all the Texas Bowls for years including some pretty worthless ones, Bluebonnet, and the Texas Bowl examples
I can tell you as game time rolls around and you are waking to the stadium with other fans, the band comes out plays the Eyes, the team runs on the field Well You are So glad to be there it does not feel worthless

We have been spoiled, well until lately
Think how schools that don't usually go or who have never been feel when they get to a bowl.
I imagine Incarnate Word fans had a great time.