The thing is: The alliance does not
technically exist,because the leagues did not sign any kind of contract. (Big Ten commish Kevin Warren
says that if you need to go back and check contract language, well, you’ve gotten into business with the wrong people.) It is also not “a reaction to Texas and Oklahoma going to the SEC,” Warren
says, “but to be totally candid, you have to evaluate what’s going on in the landscape of college athletics” (such as, specifically, Texas and Oklahoma going to the SEC). What the alliance will
do is not clear. The leagues say they’ll have a scheduling arrangement in football and basketball but acknowledge that that won’t start at any particular time because of existing game contracts. (The Big Ten and ACC also
already have a hoops scheduling deal, but I guess the Pac-12 can now hang out with them too.) The three conferences will likely work together to stall College Football Playoff expansion for a few years. They’ll put out press releases about their commitment to “student-athlete mental and physical health, safety, wellness and support,” which is the first bullet point in their press release about this new arrangement.
However, the point of the alliance is not to do anything. It is to provide the appearance of doing something, because the SEC has most definitely Done Something, and that demands a counter in the collective wisdom of college athletic administration. Even if the Big Ten, ACC, and Pac-12 wind up doing a useful thing or two together, there is no reason to expect an alliance between the three to hold up for any meaningful period of time, even though the lack of any paperwork means it could theoretically live for eternity.