Sounds like they split the money:
"The already storied rivalry series between the state's two flagship institutions of higher education will be titled and supported financially through a major sponsorship from State Farm Insurance Companies. In a state with more than 1,200 high schools, the Aggies and Longhorns recruit homegrown talent for their broad-based athletics programs. More than 1,300 men and women student-athletes compete for Texas and Texas A&M."
"A logo has been created for use in promotion, advertising, signage, television, and internet publicity efforts. A trophy will designate the Lone Star Showdown champion each year. Host and the two schools are working to increase television and video-streaming exposure of the matchups. Several of the contests already are scheduled for national telecast.
The sponsorship commitment from State Farm was negotiated by UT and Texas A&M representatives with executives from Host Communications, a collegiate marketing and media company with sales offices in Dallas and in Austin and corporate headquarters in Lexington, Ky."
Need we remind our east Texas friends who holds the most trophies?