Some friends and I were thinking opening one?
I wish and so do a lot of others. Whataburgers give out state wide licenses to ONLY new territories. Unfortunately Texas is not a new territory. Therefore all are owned by the Whataburger corporation which is wholly owned by the Dobson family and controlling interests.
Plus the spot in the old Tower Records is going to be a museum owned by our friends at the Co-Op.
Why the W hasn't moved in on campus? Frankly, I would guess they aren't that interested in what you might call saturated markets or well established areas. If you notice Whataburger's recent builds in Austin have been in exploding areas along new growth corridors.
Frankly I think Whataburger is afraid if they build any nearer campus outlets then it will hurt their others that surround it. Honestly though, I dont see it. The market is there and the amount of people there couldn't make a big dent in the others revenue streams.
There are so many good spots right now in the campus area, its very frustrating that Whataburger will not move in. They would print money and I joke around that they would set records every day for taquito sales. It would be an absolute goldmine.