People that were not buying season tickets prior to the Mack years. You know, the people that were sitting in the seats that are now empty and don't plan to renew high priced season tickets for a 6-7 team. Old people like me will continue to purchase seats and pay the Foundation dues.
If Patterson were to reduce his salary to what he's worth (he'd end up having to pay the University about $50 million a year), and if he'd clean out Belmont of all its fluff, UT athletics could easily afford that "full cost of attendance."
Steve's like Robert Mugabe, who ran Zimbabwe into the ground and crapped on everyone while doing it.
His experiments with UT traditions (using all that college experience he acquired while building NBA basketball facilities and heading up for two years a Tier II college athletics program) are clearly not over.