Heard that Directv paid $6.5 million for exclusive rights... sounds fake, but it would be crazy if that were the case... It'll be like AT&T and the iphone...
I finally found the rest of Barry Horn's article that is linked with HOT AIR headline about directv. It's only his prediction:
"Around the Horn Here's a prediction on Longhorn Network carriage: sports-minded DirecTV will be the first to reach a carriage agreement, followed by telecoms Verizon and AT&T. ... "