I'm not here to defend Patterson, but during a segment on the LHN he said that UT had studied what other universities and the NFL were charging for season tickets and that UT had been pricing below the market.
The faculty/staff ticket prices have always been far below market value. The low ticket prices were a perk for university employees. Apparently, Patterson decided that the perk was excessive and reduced it. The tickets are still discounted but not by nearly as much.