Cincy is one job opening from being just another city school, with no following, no appeal, and a 5-6 or 7-4 season.
He ain't staying in Cincinnati.
Since no USCs or Notre Dames are out there, it makes sense that B12 expansion criteria shouldn't be based on super-huge followings or traditional household names. Those types of programs just aren't on the board.
Having said that, what other qualities do available teams possess? Or to be more succinct, what can those other teams do for US?
Are they in a recruiting-rich State? Do they exist in a part of the country with millions of people? Are they in a State that has a lot of college football fans? Would expansion into said State plant the B12 flag into another conference's territory?
Obviously, money is going to be the 1st factor for expansion. But, IF THE MONEY IS THERE, the above factors are all quite important.
The problem with current B12 leadership is that they are stuck on the idea of getting top-tier teams like Clemson, FSU, etc., to join. But the Big 12 doesn't need any more top teams. We've already got two. Adding another traditional powerhouse would only hurt OU and UT.
So, again, IF THE MONEY IS THERE, our B12 expansion needs to be geared towards helping OU and UT get to the playoff every year. And, to a lesser extent, making the B12 a stronger, more stable, more interesting league. Getting back to 12 accomplishes both of those goals.
With CBS losing the SEC in 2025, there's a GOLDEN OPPORTUNITY for the B12 to cut a deal with CBS for lots of bucks. IMO the Big 12 South could be a very exciting anchor for such a deal. With the expansion teams in the north being used to get the Big 12 South over, as well as additional eyeballs, recruiting, pushing our borders into other conferences, etc.