Look.. I respect OU in so far as you can't argue with their consistency and dominance of the conference, BUT....
I've been watching them for awhile and they certainly do not possess the same level of strength, confidence, swagger and toughness that elite, championship-winning teams do.
On the contrary, I view them as a team that feins toughness and relies more on a fake bravado to try and intimidate opponents. They, at times, have some toughness on the lines, but I generally see them as a finesse program right now. In particular, the last 3-4 years I've seen where, at times, we might be a team with a little more toughness and they sense it and alot of their guys try to bow up or act tough but you can tell its fake. When a team in the Big12 quits falling for this put on act and aura of invincibility and punches them in the mouth they won't be the same. LSU talked trash and still does and, fact is, they've got some tough guys and are a tough team with attitude and back it up on the field. They are winning because they do productive things finesse teams do but they do it while being tough mentally and physically.
I'm not saying we have to talk alot...let's leave all that crap and horns down, bowing up, tattoos twitter chirping and Texas bumper stickers to sooner. Lets build a program that can confidently go out and push someone (Sooner) around and expose them for the fraud they are BEFORE they get out of conference and show it.