That was where my question was coming from. I understand that the money is in TV revenue. Just find it hard to believe that there are enough eyeballs on those early 6-6 games to make it worth it for advertisers.Took a look on the internet. Apparently the price to sponsor a bowl is a good deal considering the audience and also taking into consideration the number of times company is mentioned on national tv and the internet. Think about it they have three hours or so of commercial time. Each team is required to purchase x number of seats. Sponsors pay between 375 and 400 thousand to sponsor a bowl. Attendence is not much of a consideratin. The TV audience is the money maker.