The Redesign of the Milk Jug in Your 'Fridge

[Hornius Emeritus]

I post this article because this little thing, the milk jug, is a a metaphor for an era that I am going to hereafter refer to "the great re-thinking."

Pretty powerful stuff, when you think about the implications that this new worldview will have over time.

I guess it really is true that if you build a better mousetrap the world WILL beat a path to your door.

The Link

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[Anastasis]

 

[Fievel121]

Cool. I think Ozarka cahnged their wattle bottle design to reduce plastic by like 20% too...

 

[Victory Lap]

The power of capitalism at work.

I'm glad it will save plastic, but if Wal-Mart could save more money by increasing the plastic in each gallon, don't think they wouldn't do it.

But the point is still there, increasing costs of operations through manufacturing, shipping and distributing commodities will force people to change the way they live day to day and how companies operate.

I found it funny OPEC had an emergency meeting to discuss the rising price of oil. If oil is too expensive, we will find alternatives. This is not what OPEC wants.

In Wal-Marts case, I wonder if they will become more succesful with the rise in oil prices. Will one result of the increased cost of driving be that people will go to super centers more to load up on groceries once every two weeks, rather than their local grocer every two or three days? Wal-Mart is in a good position because their distribution lines are unbelievably efficient.

 

[zzzz]

I read that NYT story yesterday and have to wonder if they didn't mean "Sam's Club" when they said "Costco" in the opening paragraph. Sam's Club is mentioned throughout and Costco is never mentioned again.

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[Fievel121]

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[HoosierHorn]

i bought my own bottle and refill it with water.

didn't take any redesign.

 

[Napoleon]

I was just looking at the first picture with an Argentine guy. We were amazed at the girth of the lady in the picture as well as the waist-line of the guy in the background.

My friend suggested that maybe the lady fell and because she was so fat, she hurt her wrist trying to stop her fall.

It doesn't matter how they design the milk carton, most Americans are still fat.

PS- I drink my milk out of a 1 liter box that sits on a warm shelf until it is purchased. A little odd, but I've gotten used to it.

 

[hullabelew]

My 11 yr old daughter has no trouble pouring out of the new jugs. When I asked her about it, she said "Well, I just followed the directions".

 

[general35]

It's a clear bottle that looks like a gallon but the middle of the bottom is pushed upwards, substantially reducing the amount of water it actually holds.
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Yes, but they stack very nicely in the pantry...actually, i wish we would go back to using a lot of glass instead of plastic. go to the store and fill your glass container with milk or water, and it would be nice if the manufaturers went back to glass and we could recycle them by returning them to the store.

 

[general35]

My 11 yr old daughter has no trouble pouring out of the new jugs. When I asked her about it, she said "Well, I just followed the directions".
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She was raised in the United States? She must go to private school and she should feel lucky, she has no chance of ever sitting on a jury.

 

[MaduroUTMB]

When will they design one that uses resources as efficiently as the glass bottles that were delivered to your doorstep in the 1950s?

 

[Horn2K]

.......either that, or the instructions were written on the bottom.

 

[Ag with kids]

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[Swiffert]

some of the responses in this thread confuse me

 

[Steinbeck]

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[doñaperfecta]

Costco has been using the new jugs since at least December of 2005 in limited locations.
baptiste.us/2005/12/02/when-jugs-go-bad/