The New (Insert Radio Station Name)

[UT Spring Branch]

How long can a station say something like the NEW 93Q or the NEW KHITS Oldies?

At some point it is no longer new.

93Q has been the NEW 93Q for what seems like 15 years.

 

[SunBurntOrange]

Which begs the second question. How long can a station be gone and still live on?