Texas and Arkansas football series were close in the ’60s, but overall the series was never close. The series ends with Texas leading 46-14, with The Razorbacks unable to win at the most painful moments. A 15-14 victory settled the national championship in favor of the Longhorns in 1969. Arkansas and Texas had some great games in the series, but as a competitor to Texas, the record reflects no rivalry. In fact, Rice beat Texas more times than Arkansas did. Perhaps that is the reason Arkansas fans hate Texas more than Texas fans hate Arkansas.
Arkansas fans say the losses accumulated due to either better Texas teams or Arkansas finding a way to lose. Arkansas coach Broyles knows why. In football, psychology is just as crucial in winning as schemes and strategies, and psychologically Texas had Arkansas number.
An Arkansas head coach in 1989 said that the week before the Texas game, the Razorback's personality changed, resulting in the team playing tentatively against Texas. The coach said, "It was like we were walking in sand.
There are two links that share some of the histories of the Texas-Arkansas game at: The History of Longhorn Sports and The History of Longhorn Sports
