TEXAS seeks to trademark its own brand of "HAVOC"

meadowlark

meadowlark

100+ Posts
http://www.richmond.com/sports/coll...cle_8acb765d-b81f-5998-96d4-e6f0c65abf57.html
havoc_wear_logo.png

is coming to TEXAS!
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Texas seeks to trademark its own brand of 'Havoc'
BY TIM PEARRELL Richmond Times-Dispatch
The University of Texas board of regents has filed two trademark applications involving the word “Havoc” with the United States Patent and Trademark Office.

The applications, filed on April 3, are word marks for “HORNS HAVOC” and “HOUSE OF HAVOC” for “clothing, namely, shirts, t-shirts, sweatshirts, caps, shorts and bandanas.”

Texas filed the application last week, the day it announced it had hired former Virginia Commonwealth University basketball coach Shaka Smart.

Smart used “Havoc” at VCU to describe a style of play that featured a fast pace and pressure defense, which became popular nationally.

VCU has a trademark on “Havoc” with the State Corporation Commission of Virginia, but not on the national level with the federal government.

New VCU basketball coach Will Wade said during an introductory press conference on Wednesday that he intends to keep the Havoc brand and style of play.
 
There’s been a lot of talk lately about “the brand” and such and we all get that but you know what: shut up and play ball. The ultimate brand is winning.
 
I guess I could live with it but seriously, we haven't played one game yet in havoc mode. Can we at the least see how it works for us. Don't get me wrong, I'm excited and looking forward to it, but silly to preordain anything.
 
Now they added "Strong and Smart" to the list of lame Aggy-esque money grabs.

VCU is already gearing up to defend the use of "havoc" as their national trademark. Even though it was a local one.

All this 2nd-rate success has made us more and more Aggy by the month. "House of Havoc"?...more like "entertainment center of short bursts of cheering followed by long pauses of quiet". I'd rather wear a "Texas Basketball" shirt any day over gimmicky sayings, no matter how well we press teams. We are the Texas Longhorns, a tradition rich, proud university and fanbase. Not a pro team, coach, or style of play. Patterson has yet to grasp that concept.

Btw, the real trademark gold is in the coach's first name. I could come up with cool slogans all day using Shaka. Nothing to fear, the money hungry new CEO is on top of that as we speak. How about we win something before SP jacks up prices or starts the slogan boasting about things that have yet to even been successful for us. Asshat.
 
i have absolutely no problems with the university solidifying brand trademarks per se. however, i just wish that we could be more TEXAS original. let HAVOC remain a staple of the vcu program. we're TEXAS! surely, we can come up with something a bit more creative and better......
 
I agree with your point. If it had been "Strong and Smart" and a few others not dabbling on VCU's and even Shaka's personal, nicknamed 'havoc' style as a coach...it wouldn't have bothered me so much. Havoc play will continue at VCU under the new coach, he already said that. And Smart's havoc style will follow him to his next stop after UT.

So the initial basketball trademarks applied for were attempts to rip others off. "Hey look at us, this is our version of what VCU was doing under Smart". That's simply lame and chickenshit as usual by SP. We are Texas and don't need to rip other schools/people off like Aggy. Most around the country reading about it are slamming us as rip-offs for this.
 
@Brad Austin I dont really see an issue with it because theoretically, the "havoc" brand belongs to Shaka since he brought it to VCU, so why should they get to keep it? If we have the coach then we should have all of the brand rights that come with him.
 
From now on, your Delta Tau Chi name is Weasel.

From now on your name is Mothball.

Kroger, your Delta Tau Chi name is Pinto.

-Why Pinto?

-Why not?

What's my Delta Tau Chi name?

Dorfman, l've given this a lot of thought.

From now on...

your name is Flounder.

Flounder?
 
How does "havoc" belong to Shaka? That's completely false. He was hired as head coach to VCU for his first stint ever as a college HC. Meaning the style he coached everywhere else was under the system of the head coach at that stop. So at his first HC stop, VCU, his system was based around that brand of hard press defensive basketball which became known as "havoc" while AT VCU. That style of hard press basketball previously had other names under other coaches...not havoc.

So when it was being used at VCU by their team and nicknamed havoc during that time, VCU applied for the trademark. They were awarded said trademark which means they own it, not Shaka. If Shaka had gone to Virginia Tech and the Hokies would've attempted using "Hokie Havoc", it would've clearly been trademark infringement in Virginia. But since we are not in Virginia and "havoc" was trademarked at only the state level, we went after it using it in different forms.

Homer all you want, but this is a lame attempt to weasel in on what VCU already trademarked as "havoc" by name. The nickname of "havoc" for hard press defensive basketball was created on their turf, with their coach, and coaching their players on their team. And since their new HC plans to play the same style of hard press basketball, they already said they will continue to call it havoc under the new coach.

Sorry, but Shaka doesn't own it. Either VCU will lose on grounds the TM is only good for the state level, or Texas will lose for ripping it off regardless because of VCU's previous national usage. There will be zero consideration of Shaka owning rights to anything named "havoc", as he doesn't plain and simple.
 
How about we just win some freakin' basketball games and do something of national importance. We can call it 'slap *** basketball' for all I care...just win and shut the f up.
 
Like everything now this "brand" is something to make money off of. They want a brand they can put on whatever, to sell to the public.

I guess it's finally time to give the defense on the football team a name, so they print off stuff to sell for that brand too. Can't miss any opportunity to make a buck. They had names for the offense, but they were too offensive to put on shirts.
 
Looks like Patterson realized this was a tougher fight than expected and wants no part of it...

Texas abandons "Havoc"...

Now we can rightly focus on Shaka's Horns bringing the pain on the hardwood and not the style's previous name. Never understood what was so daunting about forming an original, Longhorn based brand under Smart, once it showed winning results. The name possibilities are endless. :hookem:
 
From the article @Brad Austin posted:

VCU officials believe “Havoc” is closely identified with their men’s basketball team, previously led by coach Shaka Smart, who is now at Texas.

I don’t care either way but I don't see where the Havoc style is associated with VCU’s team unless that style continues to be coached there. Which it may, but it may not, and if not then it would seem kind of silly to watch a slower-tempo team referred to as Havoc.
 
Let's play some basketball, win some damn games and build an identity first. THEN have the introspection to come up with a clever brand associated with our style of play - if Patterson / Bellmont really believes we have too.

As was pointed out, I am ok with a t-shirt that just says TEXAS BASKETBALL.:bevo:
 
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The sad thing about Patterson is he just doesn't understand what goes behind "We're Texas". When our programs are winning and successful, we need zero help from gimmicks and radical, professional-styled ventures. We certainly don't need them when we are weakened and not taken seriously on the national stage.

The Texas Longhorns brand is as powerful as it gets in college sports, especially when we are highly competitive. His job should be to make our teams as successful as possible on the field, court, diamond, etc. The ensuing revenue windfall will take care of itself. Then he can begin to seek ways to capitalize further on his product success.

The entire Patterson reign has followed the same mantra...seize greater rewards and disregard tradition, even while increasing failure. Under his watch all 3 major sports have taken a dump from the previous season. All he's done since is hike the prices and radically alter renewal policies. In his latest move, the parking lot in front of the Disch (heavily tailgated and huge part of baseball tradition) now becomes a parking garage. Welcome to Texas Longhorns, Inc. with CEO Stevie P.

Okay the rant is done :smile1:, let's play some Shaka ball. Saw the practice video earlier...allsome. :hookem2:
 
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