Starbucks has announced some fundamental changes that should be interesting to see:
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The story.
NEW MASTRENA ESPRESSO MACHINES
For better crema and to let customers, baristas see each other better
NEW EVERYDAY DRIP COFFEE
A "transformational" new blend, Pike Place Roast, in both regular and decaf
CUSTOMER LOYALTY BENEFITS
Free extras on drinks, free refills and free drinks with a beans buy
RETURN TO IN-STORE BEAN GRINDING
The aroma has been missing since sealed grounds were introduced years ago
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A new drip blend is much needed. Will be interesting to see if it's really better. And it's shocking that a business like Starbucks has been using preground coffee. That explains a lot since fresh ground beans is part of Coffee 101. The Clover machine is pretty cool. It's basically an automated French press. For $7 you can buy your own French press, though.
------------
The story.
NEW MASTRENA ESPRESSO MACHINES
For better crema and to let customers, baristas see each other better
NEW EVERYDAY DRIP COFFEE
A "transformational" new blend, Pike Place Roast, in both regular and decaf
CUSTOMER LOYALTY BENEFITS
Free extras on drinks, free refills and free drinks with a beans buy
RETURN TO IN-STORE BEAN GRINDING
The aroma has been missing since sealed grounds were introduced years ago
------------
A new drip blend is much needed. Will be interesting to see if it's really better. And it's shocking that a business like Starbucks has been using preground coffee. That explains a lot since fresh ground beans is part of Coffee 101. The Clover machine is pretty cool. It's basically an automated French press. For $7 you can buy your own French press, though.