and after further research (who needs you hornfans)
No-huddle as a standard method
The first team to employ the no-huddle approach as the normal offensive play strategy was the 1988-89 Cincinnati Bengals under Sam Wyche with Boomer Esiason as the quarterback.[3] The no-huddle approach was used by many teams before but in specific situations for a limited time. This strategy proved to be very effective in limiting substitutions, creating fatigue in the opposing defense, creating play-calling issues for the defense, and various other advantages. The Bengals' regular employment of the no-huddle was sufficiently controversial that the league experimented with mid-season rules changes to discourage its use.[3][4] The employment of the no-huddle propelled the Bengals to their second appearance in the Super Bowl.
The Buffalo Bills, defeated in the AFC Championship game by the no-huddle Bengals, soon adopted their approach. With Jim Kelly quarterbacking a no-huddle "K-Gun" offense, the Bills became the only team in NFL history to appear in four consecutive Super Bowls, from 1991-1994.[5][6]
Currently the Indianapolis Colts with Peyton Manning as quarterback, New England Patriots with Tom Brady, and Cincinnati Bengals with Carson Palmer employ their own variations of this approach.[3][6]
That Bengals team was also responsible for the current injury/timeout rules in the NFL. During a playoff game against Seattle (I think in '88, maybe '89) the Seahawks defensive players kept getting 'injured' after almost every play in order to substitute against the no-huddle. After that year, they started putting the rules in place they have currently, ie you get a 'free' injury timeout per half if the injury stops the clock, after that it's a charged timeout, a penalty, and/or a 10-second runoff depending on the situation...
It's funny how it was considered controversial back then that Wyche was being 'unsportsmanlike', whereas now the Colts offense is just 'innovative'...