I don't have much experience with websites and just had one created for my company. If anyone has some free time I'd appreciate any criticisms or ideas on ways to improve it.
Thanks. The link
1) Did you get some kind of a deal on the website design? If not, I would ask Red Storm to remove their link(s) back to them. Even if you did get a deal, I think having their name on every page, and especially the first page, is too much.
2) Forms don't seem to be treated consistently. Some have asterisks indicating a field is required. Some have certain fields in red which I assume means it's a required field. But there's nothing to indicate if that is the case. Also, the form for the contest has everything in red, which is inconsistent with the other forms.
3) Is there any way you can put the information for your "products" on your website? The links take you away from your site to other sites where you can enter your zip code to "find your local office." As a result, someone else might get the business.
4) Your bios seem a little light. All you tell us is you graduated from UT. Nothing about your family or how long you have lived in the area. Why not tell us how you won all those awards ("word of mouth about our commitment to service has enabled us to... etc")
5) I think your pictures ought to be closer together or you should split the information underneath similarly. Edit: Are you brothers? Thinking about what I wrote at the end of 4) maybe the information shouldn't be split. Rather it should all be in narrative form. "...Our father taught us..." This would be a good place to personalize the site. Open up. Make us feel like we know you. Tell us who's oldest, etc.
6) Copy on front page: " Located in McAllen, TX, we have been dedicated to providing affordable solutions for all of your insurance needs."
Are you no longer dedicated to providing affordable solutions? Change it to "are dedicated" or say how long you have been dedicated, "...for over 10 years."
Isn't there a whole school of thought about design of website? Linear vs. Schematic and the like? I'm not sure which is more appropriate for insurance products, but i think in sales, the fewer links/effort one must endure to find specific product information the better.
Thanks for all of the ideas. Those seem like really good suggestions.
We kind of rushed it to getting something up because we have a magazine add coming out this week with the web site on it, so we wanted to have something in place.
As far as the product links go, I'd love to have them all on our site, but due to legal reasons that part will probably have to stay as is.
Thanks again. I'll try to get the changes in this coming week.
* I don't like that logo. The wave reflection comes across as amatuer. It looks like something someone playing around with photoshop filters came up with. I would strongly suggest removing the wave reflection. The Link
* You might want to change the "quotes" link in the top menu to "Get a quote." I can see it being a little confusing as just "quotes" to someone who isn't too familiar with the insurance industry.
* The clickable area to "get a quote online" and "win a trip to vegas" shouldn't be just the image to the left. You should be able to click on the text and go to the link as well.
* The photographs of the two Moores in the "About Us" page aren't very good. Since all of the other photographs (I assume you just used stock photos) are good the two pictures seem to go from not that good to bad when there are much better images on the site.
* The "design by RedStorm" looks bad on your website. If your contract allows you to remove it or if you can pay a little extra to remove it, do so.
* I agree with zzz, the forms look haphardly designed.
* The color scheme and overall design is pretty good.