I'm looking at purchasing a new F150 this month and was wondering about negotiating a price. Currently I can get about $10k in discounts/incentives from just about any ford dealer in the state. My question is this, are the dealers willing to go any lower on their prices or are they of the opinion that they don't need to because the trucks will sell at $10k off? Assume this will be a cash deal, I'll be shopping at the end of this month, and the lot has quite a few trucks sitting on it. Of course I'll haggle no matter what, but just wondering if I'm going to see anything in return.
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Negotiating new car price with heavy discounts...
- Thread starter CelisHorn
- Start date
crayon1973
500+ Posts
a buddy of mine just emailed everyone and started pitting one against the other and ended up with a great deal.
PukeNRally
< 25 Posts
Check out the link. This site is a mess and you have to sort through it, but there is a lot of information. The guy has a lot of information about how holdback works and how dealership price the extras they offer. In short, you should be able to get more than the discounts that they are advertising. These are manufacturer discounts, and don't cost the dealership a thing. This means the delearship isn't really charging any less than MSRP, which is a crappy deal. Basically, you need to do the following:
1. Figure out the invoice price of the truck and the holdback percentage (refer to the site above)
2. Use this to make a reasonable offer that will most likely be below what the dealership is suggesting
3. Have all your ducks in a row so you know what you're talking about when you visit the dealership
4. Don't let them charge you for stupid crap like pin-striping or fabric protectant
If you are really concerned about getting the most for your money, you shouldn't trade in your current vehicle either. Dealerships make tons off your trade in. On the other hand, there is a sales tax benefit for trading in. So you have to work out the numbers, but generally you're better off selling it yourself. If you plan to trade in though, do your research so you know what the car is worth.
I should warn you, the site above has a ton of information that could take some time to read through. But, I think it's definitely worth educating yourself, especially if this is your first experience buying a vehicle.
1. Figure out the invoice price of the truck and the holdback percentage (refer to the site above)
2. Use this to make a reasonable offer that will most likely be below what the dealership is suggesting
3. Have all your ducks in a row so you know what you're talking about when you visit the dealership
4. Don't let them charge you for stupid crap like pin-striping or fabric protectant
If you are really concerned about getting the most for your money, you shouldn't trade in your current vehicle either. Dealerships make tons off your trade in. On the other hand, there is a sales tax benefit for trading in. So you have to work out the numbers, but generally you're better off selling it yourself. If you plan to trade in though, do your research so you know what the car is worth.
I should warn you, the site above has a ton of information that could take some time to read through. But, I think it's definitely worth educating yourself, especially if this is your first experience buying a vehicle.
When I start negotiating, I get their first offer off of sticker and then pick a number that I think is too low and hold firm and see how close they get. If they don't get there I get up and leave. If they let me leave, I know I've found their best deal because they know if you leave you will probably never come back.
You can always come back the next day and do the same deal. Leaving the dealership is your only source of leverage. Use it to your advantage. Do it at a couple of dealerships and you'll quickly find the market.
You can always come back the next day and do the same deal. Leaving the dealership is your only source of leverage. Use it to your advantage. Do it at a couple of dealerships and you'll quickly find the market.
