Much ado about ... an OJ carton

Giovanni Jones

Giovanni Jones

2,500+ Posts
With all the crises that are confronting this great nation, it's reassuring to know that a sizeable portion of the population can get worked up over such trivial things as the packaging of Tropicana orange juice.

In reply to:
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People should be up in arms about the billboard version of this ad posted in Houston.

3252120701_9e63ca0815.jpg


If anything, it should say "COKE" with the O replaced by the new Obamepsi logo.
 
Huh. Funny that this is an issue. I do much of our shopping, and I actually noticed (and was momentarily confused by) the new packaging. It looked like generic/store brand to me, so I looked at it, but then looked at the price and realized that it was Tropicana.

I thought to myself "huh, they have a new label," and then bought the HEB brand.

And that's about all the thought I gave it. It never occurred to me to go into a rage. I really need to look into that -- I'm just not thinking creatively enough, I guess.
 
For whatever reason I've always preferred the taste of Tropicana's OJ and did notice the change recently. I did find the new packaging a bit generic and wondered why they changed it, but it in no way did it prevent me from continuing to buy it.

People in this world find the stupidest things to get upset about.
 
Another one here that thought it was a store brand the first time I saw the new package.

I actually like the modern look of the new design, but I always question the wisdom of doing away with such an easily recognized logo like the Tropicana orange and straw.
 
I buy this product and noticed the new packaging, but until now I never looked close enough to realize that that is a glass of OJ on the new label. I actually bought some on my way home from work today.
 
Am I the only one who came into this thread thinking it was about an OJ Cartoon?

And then I read the original post and was still looking for the cartoon.

I long for a day though when things in my life are so good I can shoot off an e-mail to a company because I don't care for a product design. Sweet.
 
I totally say OJ Cartoon. It took be a couple of seconds of thinking... that's not OJ in the picture... to get CARTON not CARTOON.

And I would LOVE to have a Crystal Pepsi again.
 
not the only one to think this was about OJ the player. seriously, in my head i was thinking about the recent ny post monkey cartoon and saw this post and thought it was about something similar but about Oj the player. thats what i get for not fully reading the taglines i guess...d'oh!
 
First of all, the Tropicana redesign was terrible. It did look generic, in no small way because of that awful font.

But in any case, consumers become very attached to their iconography, and Tropicana's brand identity is an icon.
 
I have a great idea for investing $250k in OJ carton futures -- I got the idea from my friends Randolph and Mortimer Duke . . . and their go-to guy, Sam.
 
I once bought some pulp free OJ that ended up having a couple of pulp particles in it. I put the OJ back in the fridge and then shot the fridge. Then I burned down the whole house just to make sure I got rid of all the pulp.
 
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