Jim Bob Moffett

Billy Dale

The History of Longhorn Sports through 2014
It takes more than great football players to build a winning program. It takes a positive attitude and a sense of destiny to win close games. OU has that attitude. Texas does not! Team synergy builds winners, not individuals.

As a football player at the University of Texas, Jim Bob Moffett learned the lessons necessary to succeed. If you don't know who Jim Bob is, then Google his name. He is one of the most successful Longhorn businessmen ever. The History of Longhorn Sports.

Jim Bob loved the Longhorns and did everything he could financially and otherwise to make the Longhorns the best educational and sports program in the country. However, in 2020 Mr. Moffett expressed some concerns about the conflicts between fans, the U.T. Administration, players, and coaches. Jim Bob experienced these same conflicts in 1956 when the Horns only won one game. It was the worse year in the history of Longhorn football, so before he passed away with Covid, he offered advice to those in 2021.
Jim Bob says, "you can't win with controversy, whether it's corporate America or athletics. Controversy 'breeds defeat". On the other hand, "Unity breeds success." "In the 1950's we lost that chemistry, that unity, and that led to our demise (as a football program)." "Everyone has to rally around: we have to support the program."

Royal was able to quiet the storm of discontent among all the bickering factions by compiling a 6-4 record in 1957. You would have thought the team was undefeated that year. Fans, players, U.T. leaders, and the political power structure for once all were singing from the same Longhorn hymnal. All believed that Texas football was destined for greatness. Team synergy was apparent.

Learning from history sheds light on and adds perspective to the present state of Longhorn football. The Longhorn Nation must learn to look backward to move forward. History is a great teacher when people listen; Jim Bob Moffett understood that.


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RIP Jim Bob. He was routinely vilified in the 80s as one of the major players in "selling Austin out" to developers. He was just ahead of his time.
 
RIP Jim Bob. He was routinely vilified in the 80s as one of the major players in "selling Austin out" to developers. He was just ahead of his time.
Sort of laughable now. The hippies lost and old Austin is gone (never to return).
 
Buying and selling properties was a pretext for Austin city leaders who objected to Jim Bob's business style. It did not matter what he did, Austin City leaders found fault in his process. He won most of his legal battles against the City of Austin and that just made many Austin politicians furious. Jim Bob's wife asked me to share his story on the TLSN website so I did at The History of Longhorn Sports
 
Longhorn Legend, Great human being, loyal to his friends and The University.

I had the privilege of visiting with him at El Patio a few years back during which he told me of his friendship with Paul & MaryAnn Joseph.

If Jim Bob & Robert Dedman had not stepped up to takeover John Connally & Ben Barnes bankrupt development, what would have become of Barton Creek Resort & development. (Of course, Coach Royal's home on the 18th green and Larry Gatlin's two doors down both blaring Willie could be distracting to putting.)
 

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