JetBlue Apology and BoR

next2naus

500+ Posts
pls excuse if this was posted already....this is why I like JetBlue.

JetBlue Bill of Rights


Dear JetBlue Customers,

We are sorry and embarrassed. But most of all, we are deeply sorry.

Last week was the worst operational week in JetBlue's seven year history. Following the severe winter ice storm in the Northeast, we subjected our customers to unacceptable delays, flight cancellations, lost baggage, and other major inconveniences. The storm disrupted the movement of aircraft, and, more importantly, disrupted the movement of JetBlue's pilot and inflight crewmembers who were depending on those planes to get them to the airports where they were scheduled to serve you. With the busy President's Day weekend upon us, rebooking opportunities were scarce and hold times at 1-800-JETBLUE were unacceptably long or not even available, further hindering our recovery efforts.

Words cannot express how truly sorry we are for the anxiety, frustration and inconvenience that we caused. This is especially saddening because JetBlue was founded on the promise of bringing humanity back to air travel and making the experience of flying happier and easier for everyone who chooses to fly with us. We know we failed to deliver on this promise last week.

We are committed to you, our valued customers, and are taking immediate corrective steps to regain your confidence in us. We have begun putting a comprehensive plan in place to provide better and more timely information to you, more tools and resources for our crewmembers and improved procedures for handling operational difficulties in the future. We are confident, as a result of these actions, that JetBlue will emerge as a more reliable and even more customer responsive airline than ever before.

Most importantly, we have published the JetBlue Airways Customer Bill of Rights—our official commitment to you of how we will handle operational interruptions going forward—including details of compensation. I have a video message to share with you about this industry leading action.

You deserved better—a lot better—from us last week. Nothing is more important than regaining your trust and all of us here hope you will give us the opportunity to welcome you onboard again soon and provide you the positive JetBlue Experience you have come to expect from us.



Sincerely,

David Neelman, CEO
 
a passenger bill of right feels like a bunch of noise, but i guess it's better than the big f.u. you get from the major carriers
 
I like them, but I tried to use my truepoints award today and let's say I was not impressed. I think they allocate about as many seats for it as American does for their program.
 
Hellraiser: I don't think I have ever had an issue using their points, in fact I have an award now and I'll see what happens as I need to book some travel.

TornACL: why? their flights are always full.
 
JetBlue gets it more than any other domestic carrier. This makes severl winters where these episodes arise and after each one Congress starts making noise about new BoR regulations. The airlines fight them.

JetBlue gets caught in the mess once and they go and make their own new policies.

Maybe they aren't perfect, but as I said, they at least 'get it'.
 
I don't know if they "get it" any more than does any other airline. But their corporate communications are simply brilliant, while other airlines are lucky if their corporate communications are merely adequate.

The video is greatness--and I recommend it to anybody who is interested in corporate communications. It's just David being David; looking like he is talking in his basement. There's no slick production value, no overdone graphics. Just a message from a business owner to his customer. That's great--that's how it should be done.
 
As I recall, JetBlue's fleet is mostly new. Their repair and maintenance costs should be significantly increasing over the next few years. They are an enigma. Low in on-time performance, high in customer satisfaction. Is it the corporate communications...or just the TVs?

That customer bill of rights is a nice dog and pony show. I looked that thing over and expected to see a bunch of caveats for weather delays, etc. At first glance it appears they will give refunds for ANY kind of delay.

To me, that is kind of ********. If an aircraft lands at DFW, and they can't pull to the gate for 1 hour because they ground crews are stopped due to fast moving weather (lightning), I don't think passengers should get refunds.

The airlines can't control the freaking weather.
 
Let's say sometime in the near future, you're stuck on a plane out on the tarmac. What airline would you want to be on?
 

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