For $999 I will do it for you AND I will provide Little Debbie snack cakes as well as eye patches. This way you know that Dennis Franchione and Mike Leach will be in attendance. Their presence will then get some reporters to attend. Wait, I don't want to give away all of my secrets for press conferences.
For $998, I will provide Cheez Whiz, Ritz crackers, and no less than three hostesses from Denny's, IHOP and The Olive Garden who will say they all thought you were the only one, guaranteeing more press coverage than my competitors weak efforts.