My own personal and intellectual interpretation of this commercial is the General explores the Artic in his never-ending mission to bring our low rates to new customers. Along the way, he meets his Penguin friend that has joined him on his mission and in every commercial since. The General goes to great lengths and distances to find low prices on insurance, so you don’t have to!
Speaking of car insurance ads ... the Geico taste test commercials are some of the stupidest spots I have ever seen. They have almost compelled me to cancel my policy with them.