I am a wholesaler (mutual funds) to just the very folks you are asking about. I have met thousands of them & part of my job is getting to know how they run their businesses. It's just like any other profession, there are a few very good ones & some real bad ones. Most fall somewhere in between. The real value a good financial advisor can add is to keep you from making one or two mistakes a year. Yes, asset allocation, selling the right holding at the right time, research, etc. are all important but, beware the advisor who wants to move you around alot. Look for experience & for someone who listens well. Is there a chemistry with this person? Would this be someone who you wouldn't hesitate to give a call to ask a question? At the end of the day, if you have a decent plan and attainable goals, it'll be the move you don't make & not that "hot dot" idea that'll get you the furthest down the road. Also, it doesn't hurt to find out where their money is invested. Do you eat your own cooking??? Hope that helps.