Big 12 Digital Network

[Driver 8]

First I have heard of this. Is it replacing the Big 12 Analog Network?

More info here
http://www.big12sports.com/ViewArticle.dbml?ATCLID=1522821

"The Big 12 Digital Network is your online destination for exclusive streaming video & audio straight to your computer or mobile device. From daily Big 12 updates to game highlights to championship coverage and press conferences, the Big 12 Digital Network is the ultimate place for everything related to the Big 12 Conference."

 

[Horns11]

It seems like a fancy way to brand yourself... in actuality it's a link to video on big12sports.com.