In all fairness to the OP, IIRC the schools were going to be given the option of alternating end zones beginning in 2007 so that the home team fans could sit in the south end zone, but Texas elected not to exercise that option in 2007 or 2009. Or did I just dream all of that?
Wait a minute! Isn't the State Fair that same weekend?! What a screw-up to schedule both events the same weekend! Traffic and parking could be a nightmare! What are game-goers going to do...park on people's lawns?!