Squall that is the way it works around here.
There is the mandatory "Such and such SEC team is doing whatever" thread, despite the regular posters "I don't care about the SEC" stance .
The thread quickly moves from discussing a specific SEC team or SEC game to "The SEC sucks". At which point a poster with ties to an SEC school points out that SEC does not suck.
Next, is the funny part. All of the BIG 12 apologists, and those with SEC penis envy, all pile on and say "We don't care about the SEC!! Go away! Go chant SEC, SEC, SEC elsewhere! We don't care!!!". All of this despite the fact that it is always a Horn fan that starts with the comparisons and litters the front page with SEC updates.